In this post I am presenting a Very creative advertising campaign by WWF to educate peoples about bad effects of desertification, the degradation of land in dry lands.
The three prints by the Contrapunto BBDO agency of Madrid, Spain, state that “Desertification destroys 6,000 species every year.” Clever imagery was chosen to visually depict this idea, in which photographic editing techniques turn elephants, leopards and parrots into deteriorating clouds of dust, reminiscent of the dry and eroded floor of arid landscapes. According to WWF and Wikipedia, desertification destroys 6.000 species every year and is caused by a variety of factors, such as climate change and human activities, desertification is one of the most significant global environmental problems. Mardid-based agency Contrapunto BBDO created this series of eye-catching ads for the World Wildlife Fund. An elephant, leopard and parrot are seen deteriorating into clouds of dust, reminiscent of the dried up floors in the eroded landscapes.
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